In this episode of Her Unshakeable Confidence, hosts Simone and Olivia Knego sit down with Cathy McIntosh, a sought-after marketing strategist and author, to discuss the journey from aspiring writer to published author—and the confidence needed to market yourself authentically.
Cathy shares how her faith, life experiences, and career in marketing helped shape her debut novel, Redemption’s Echo, a crime thriller inspired by real events. She opens up about the challenges of structuring a compelling story, balancing faith in a dark narrative, and navigating the world of book marketing.
Beyond writing, Cathy reveals her unique approach to supporting anti-human trafficking initiatives through book sales, the role of authenticity in marketing, and the importance of storytelling in business. This episode is packed with insights on writing, confidence, and using your voice to make an impact.
Actionable Takeaways
- Your Story Matters
Everyone has a story to tell, and sharing it can inspire and impact others. - Authenticity Wins in Marketing
Marketing isn’t about self-promotion—it’s about connecting with your audience through genuine storytelling. - Faith and Fiction Can Coexist
You can write about difficult topics while staying true to your values and beliefs. - Relationships Over Algorithms
Social media can be unpredictable—building real connections through email lists and personal outreach is key. - Writing a Book is Hard—Marketing it is Harder
Many authors underestimate the challenge of selling their work; strategic marketing is essential. - Confidence Comes from Action
The more you write, speak, and share, the more confident you become in your voice.
Chapters
01:24 – Writing Redemption’s Echo: The Inspiration & Challenges
04:41 – What is a Story Brand Certified Guide?
06:01 – Why Storytelling Matters in Business & Marketing
10:28 – The Hardest Part of Writing & Marketing a Book
13:37 – Social Media vs. Relationship Marketing
17:16 – The Power of Community & Supporting a Cause
20:40 – Human Trafficking Awareness & The Reality We Ignore
28:00 – Faith, Confidence, and Overcoming Doubt in Writing
31:57 – Helping Authors Find Their Unique Voice
37:02 – The Link Between Confidence & Creativity
40:44 – Words Have Power: Writing with Purpose
43:32 – Cathy’s Best Advice from a Woman in Her Life
About Cathy McIntosh
Cathy McIntosh is a marketing strategist and author who helps faith-driven professionals build authentic connections with their audiences. Endorsed by experts like Donald Miller and Dr. JJ Peterson, Cathy specializes in guiding authors and entrepreneurs through StoryBrand marketing principles to clarify their message and increase their impact.
Her debut novel, Redemption’s Echo, is a gripping crime thriller inspired by real events, blending suspense with themes of justice and faith. Cathy is passionate about storytelling, advocacy against human trafficking, and empowering others to share their voices.
Connect with Cathy McIntosh
📖 Buy Redemption’s Echo: Amazon
🌍 Website: www.cathymcintosh.com
📷 Instagram: @cathymcintoshcoach
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