Building Your Personal Brand: Confidence, Self-Love, and Authentic Growth with Kristen Hartnagel


In this inspiring episode of Her Unshakeable Confidence, hosts Simone and Olivia Knego sit down with Kristen Hartnagel, a personal branding expert, to delve into the power of personal branding, confidence, and self-discovery. Kristen reveals how creating a personal brand that aligns with your authentic self can lead to greater fulfillment and empowerment. She shares actionable insights on using spirit and thoughts to cultivate unshakeable confidence and achieve personal and professional growth.

Together, they discuss the impact of social media on self-perception, the importance of authenticity, and the need for women to define their purpose. Kristen’s empowering message encourages listeners to view life through a lens of positivity and love, embracing every moment as a gift.


🚀 Actionable Takeaways


🎯 Personal branding is how the world perceives you; make it authentic.

  • Write down three core values that define you and ensure your online presence reflects them.

💖 Confidence starts with self-love and self-awareness.

  • Practice daily affirmations that celebrate your strengths, or spend 5 minutes journaling about something you appreciate about yourself.

✨ Unshakeable confidence stems from aligning with your true self.

  • Identify one area where you’re not being authentic (e.g., work or social media) and take a small step to express your true self.

🌟 Clarity in your messaging attracts the right audience to your brand.

  • Craft a one-sentence personal mission statement that clearly communicates your values and goals.

📱 Authenticity on social media is key to staying true to yourself.

  • Post something this week that reflects your genuine interests or values, even if it’s not “perfect.”

📖 Chapters
00:00 – Introduction to Personal Branding and Confidence
07:12 – Understanding Confidence and Its Importance
14:11 – Coaching and Empowerment for Women
22:10 – The Role of Spirit and Thoughts in Personal Growth
30:07 – Navigating External Pressures and Social Media
39:12 – Final Thoughts and Advice


👩‍💼 About Kristen Hartnagel


Kristen Hartnagel is a dynamic speaker, personal branding expert, and founding member of the globally renowned Brand Builders Group. With a deep passion for empowering individuals to break through belief barriers and achieve exponential growth, Kristen has transformed the lives of New York Times bestselling authors, highly sought-after keynote speakers, and high-achieving business owners.

At the heart of Kristen’s mission is the belief that even peak performers endure crises of confidence. Through her coaching platform, Evolve Now, and the personal branding strategy work she does as a Brand Builders Group Strategist, she provides actionable insights and cutting-edge strategies, enabling speakers, authors, and entrepreneurs, to consistently attract high-dollar speaking gigs, hit bestseller lists, and draw in their right-fit clients.

Kristen’s presentations are not just speeches; they are transformative experiences that blend the power of personal branding with the science of consciousness. Her unique approach weaves spirituality, the evolution of consciousness, and the power of the mind into practical tools that shape one’s experience of life, love, and happiness.

Having delivered hundreds of presentations for Fortune 500 companies, non-profit organizations, and leadership events across multiple industries, Kristen is known for her engaging, optimistic, and conversational style. She effortlessly breaks down complex topics, making them accessible and impactful, all while maintaining a light-hearted and genuine tone.

Kristen’s expertise extends beyond the stage. As the Content Licensing Relationship Manager at Brand Builders Group, she also helps those who want to leverage Brand Builders Group “Finding Your Brand DNA” content into their own work.

 Her dedication to learning about our relationship with spirit and the power of our thoughts is not just a passion—it’s a cornerstone of her personal methodology.

Join Kristen Hartnagel and discover how to transform your belief barriers into launchpads for success. Elevate your personal brand, amplify your impact, and unlock your true potential.

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Meet Simone Knego

Simone Knego is an international speaker, award-winning author and two-time TEDx Speaker. Her work has been featured on ABC, NBC, and CBS and in Entrepreneur Magazine and Yahoo News. Her literary contributions have been honored by the National Indie Excellence Award and the NYC Big Book Award. Simone has not only summited Mt. Kilimanjaro, but she is also the heart of a bustling household with six children, three dogs, and one husband of 31 years. As the creator of the REAL Method, Simone continues to inspire and impact teams, fostering growth, and promoting self-discovery. 

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